Dr Assion LAWSON-BODY is an Associate Professor at the Information Systems department in the College of Business and Public Administration, University of North Dakota, ND. He holds PhD (2000) and MBA (1996) degrees from Laval University, Quebec, Canada. His publications have appeared or will appear in Journal of Computer Information Systems, Industrial Management and Data Systems, Journal of Electronic Commerce in Organizations, Journal of Computer-Mediated Communication, and Journal of Service Sciences. He has also published in several conference proceedings such as Southern Association of Information Systems (SAIS), Americas Conference on Information Systems (AMCIS), International Association for Computer Information Systems (IACIS), Information Resources Management Association (IRMA) International Conference. His research interests include IS/IT Implementation, Electronic Commerce and E-business, Customer Relationship Management, E-loyalty, Management information technologies, and Database systems. He has been a member of the Editorial Review Board of the Journal of Computer Information Systems.